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What is "no-frills"

Longman Dictionary of Contemporary English
no-frills
adjective
COLLOCATIONS FROM OTHER ENTRIES
no-frills
▪ We supply basic, no-frills tractors at low prices.
EXAMPLES FROM OTHER ENTRIES
▪ a no-frills airline
▪ The meeting was held at a no-frills hotel 30 minutes from corporate headquarters.
▪ Try the smaller, no-frills airlines for cheap late flights.
EXAMPLES FROM CORPUS
▪ The network discovered that many of us like our no-frills beer, our Cheetos and our thrills cheap.
▪ The retreat was held in a no-frills hotel about thirty miles from the corporate headquarters.
Douglas Harper's Etymology Dictionary
no-frills

1957, from no + frills. The expression no thrills meaning "without extra flourishes or ornamentation" is in use from 1870s; the original notion probably is of plain clothing.\n\nMan with no frills (American) a plain person, a man without culture or refinement. An amiable term to express a vulgar fellow.

[Albert Barrere and Charles G. Leland, "A Dictionary of Slang, Jargon & Cant," Ballantyne Press, 1890]

WordNet
no-frills

adj. characterized by the absence of inessential features; "he got a no-frills introduction to the job" [syn: no-frills(a)]

Usage examples of "no-frills".

I am a standard, no-frills Earthling, but Goodney, in his white suit, suntan and sliding blond hair, stood out like a pink elephant among the sin-sick funeral directors lurking and cruising against the blood-coloured walls.