What is "nirma"

Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables. Karsanbhai Patel, an entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation. Today Nirma has over 15,000 employees and a turnover of over Rs. 3,550 crores. In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.

Nirma is a Pakistani Lollywood film actress and model. In 1988 Nirma started a career in modeling followed by television dramas. Her first play was Ranjish and she appeared in the television serial Do Chand and Sarkar Sahab. Her debut film was Bazigar and she has appeared in films such as Laaj, Shararat, Qarz, and Behram Daku. Punjabi film credits include Babul Da Wera. Apart from movies, she has also regularly appeared in Punjabi stage dramas and various music videos.