What is "naturalmotion"

NaturalMotion is a British software company with offices in Oxford, London, Brighton and San Francisco. Founded in November 2001 as a spin-out company from Oxford University, NaturalMotion specialises in creating animation technology for the game and film industries. In January 2014, NaturalMotion was acquired by Zynga for US$527 million.

Their main technology products are Endorphin (for the film industry) and Euphoria (for the gaming industry), in addition to videos games such as Backbreaker and CSR Racing.