What is "natural units"

n. (natural unit English)

In physics, natural units are physical units of measurement based only on universal physical constants. For example, the elementary charge is a natural unit of electric charge, and the speed of light is a natural unit of speed. A purely natural system of units has all of its units defined in this way, and usually such that the numerical values of the selected physical constants in terms of these units are exactly 1. These constants are then typically omitted from mathematical expressions of physical laws, and while this has the apparent advantage of simplicity, it may entail a loss of clarity due to the loss of information for dimensional analysis.