What is "nakamichi"

(株式会社中道 Kabushiki-Gaisha Nakamichi) is a Japanese consumer electronics brand that originated in Japan and gained a name from the 1970s onwards for innovative and high quality audio cassette decks.

Nakamichi manufactured electronic devices from its founding in 1948, but only sold them under its own name from 1972. It is credited with offering the world's first three-head cassette deck. Since 1999, its product range has included design-oriented home cinema audio systems, mini hi-fi systems and automotive stereo products, and from 2006, video DVD products.