Wikipedia
myThings is a personalized retargeting specialist providing advertisers with display ads ( banners), in real time, for visitors who have left their sites without completing a purchase. These users are served ads as they continue surfing the web. Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.
The company maintains that by reintroducing relevant products and service offers to users, advertisers will see greatly improved conversions and click-through rates. Research from comScore bears this out, demonstrating that a retargeted display ad will encourage 1,000% more people to search for a product than a standard ad.
myThings was the first company in Europe to offer online retailers a CPA business model, which sees advertisers paying only for conversions or pre-agreed actions, instead of clicks. myThings also supports traditional CPM and CPC models.