What is "multimethodology"

n. A research approach that uses both quantitative and qualitative data.

Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies. Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies. One could argue that mixed methods research is a special case of multimethod research. Another applicable, but less often used label, for multi or mixed research is methodological pluralism. All of these approaches to professional and academic research emphasize that monomethod research can be improved through the use of multiple data, methods, methodologies, perspectives, standpoints, and paradigms.

The term 'multimethodology' was used starting in the 1980s and in the 1989 book Multimethod Research: A Synthesis of Styles by John Brewer and Albert Hunter (Sage Publications). During the 1990s and currently, the term 'mixed methods research' has become more popular for this research movement in the behavioral, social, business, and health sciences. This pluralistic research approach has been gaining in popularity since the 1980s.