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Muk-bang

Mukbang or Meokbang is an online broadcast in which a host eats large quantities of food while interacting with their audience. Usually done through a webcast (such streaming platforms include Afreeca), muk-bang became popular in South Korea in the 2010s. Foods ranging from pizza to noodles are consumed in front of a camera for an internet audience (who pay or not, depending on which platform one is watching) to watch the individual eat.

In each broadcast, a host will often interact with their viewers through online chatrooms. With the rising popularity of these eating shows, the host would find lucrative ways of benefiting from the online show. Many hosts generate revenue through muk-bang, by accepting donations or partnering with advertising networks.