What is "movoxx"

MoVoxx is a mobile advertising company that places short, interactive ads under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses the ad placement to engage in demographic, contextual and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy and Click to Twitter.

The company was founded in 2006 and is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. The headquarters is located in Santa Monica, CA with bases also in Chicago, IL and New York City, NY.

MoVoxx was acquired by Adenyo, an international mobile marketing company, in May 2010.