Customers paid a monthly flat-fee service for the rental of films and TV series on DVD. Once subscribed, the customers created an ordered list, called a rental queue, of DVDs to rent. The DVDs were delivered individually via the An Post from a central distribution centre. Customers paid the monthly flat-rate, and could keep the DVDs as long as they liked; however their next choice would not be sent to them until they returned their current choice in a supplied free-post envelope.
Users were asked to post their reviews and ratings for each DVD, and this user-generated content was publicly viewable.
The website won at the 2006 Golden Spider Awards for the Best Website Launched in 2006.