What is "movado"

Movado is an American watchmaker best known for its Museum Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial has a very simple design dial defined by a solitary dot at 12, symbolizing the sun at high noon. It was originally made by Vacheron & Constantin-Le Coultre Watches, Inc., and later produced by Movado. Horwitt's dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, the first watch dial ever awarded this distinction. The single dot dial now appears in many of Movado's timepieces.