What is "moosejaw"

Moosejaw.com is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. It was founded in 1992 by two friends who had attended a local camp. Moosejaw is known for its nonsensical marketing called "Moosejaw Madness".

Founders: Robert Wolfe and David Jaffe.