What is "moontoast"

Moontoast is a social media advertising platform providing a form of rich media for the social and mobile web. They are headquartered in Boston, Massachusetts, with offices in Nashville, Tennessee, and San Francisco, California

The company's advertising units are distributed as social status updates within a social network such as Facebook, Twitter, or LinkedIn. Users view the ads either in their social stream if they Like or Follow the advertising brand, or via paid social media advertising.