What is "mobilicity"

Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, is a Canadian mobile virtual network operator owned by Rogers Communications. Its name is a portmanteau of the words "mobility" and "simplicity". Mobilicity was one of several new cellphone providers, along with Public Mobile (later acquired by Telus) and Wind Mobile (later acquired by Shaw Communications), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month.

On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD. In May 2016, Rogers announced it plans to retire the Mobilicity brand and migrate subscribers to its Chatr brand.