What is "mixi"

is an online Japanese social networking service. It was founded in 2004 and is owned by Mixi, Inc. . As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded by Kenji Kasahara in 1999 as a limited liability company and became a Japanese corporation in 2000. The company changed its name to Mixi, Inc. from E-Mercury, Inc. in February 2006 to align its name with the social networking service. Its headquarters are in Shibuya, Tokyo.

They also publish the popular mobile freemium game Monster Strike.