What is "mitchell's"

Mitchell's Fruit Farms Limited or Mitchell's is a Pakistani food company. It is considered as one of the largest and oldest food company that has started its operations in 1933 under the name of Indian Mildura Fruit Farms Limited in the British Indian region that has now been administered by Pakistan. It was founded by Francis J. Mitchell. After the independence of Pakistan, its name was changed to Mitchell's Fruit Farms Limited. It is headquartered in Lahore, Pakistan, while the farms and factory are situated at Renala Khurd, in Okara District of Punjab, Pakistan.