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misbrand
Wiktionary
misbrand

vb. 1 (context business marketing English) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers. 2 (context legal English) In the law of food and drugs, to convey false or misleading information about a product.

Usage examples of "misbrand".

I don’t know what it is, or why, but somebody has been misbranding stock.

I don't know what it is, or why, but somebody has been misbranding stock.