What is "mipcom"

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes) is an annual trade show held in the French town of Cannes, traditionally in the month of October. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.

The event is geared towards the television industry: it is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution. The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments.

Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry.