Wikipedia
MindSmack is a New York-based interactive media agency specializing in web design and development, iPhone, mobile and social network application development, brand enhancement, and audio/video post-production. The company’s creative output ranges from Fortune 100 companies to startups to network television on-air re-brands, to coordinated international brand launches.
The privately held company was founded in 1999 by Sam Feuer. MindSmackTV was subsequently founded by Sam Feuer and his brothers, Michael and Todd Feuer.
MindSmack’s founder has this to say about the name, "My cousin Jamey and I were brainstorming firecracker words that we loved and were powerful. He put those 2 words together and I was blown away. The rest is web history." According to Feuer, the secret to their company's success is "insanely high standards including less than one minute to respond to customer service requests."
Clients include: CitiGroup, Time Warner Cable, DreamWorks, American Express, Pepsi, Doritos, Yahoo Broadway, IBM, Rocket Dog, and the Marines among others.
MindSmack has launched a new niche social network called Smacktive. Smacktive.com lets you meet new, like-minded people doing activities you have in common based on deep rooted likes and interests.
The company has received many top media-industry awards including the premier DesignFirms.org Design Award for their work on Doritos' promotional site: "Doritos Party Featuring The Black Eyed Peas", along with 5 "Site of the Day" awards from Favorite Website Awards. as well as Telly and Aegis awards for sound design.
In 2011, MindSmack launched a new Games and App division called MindSmack Games. MindSmack Games is focused on designing and developing creative and intuitive video game apps that make you laugh and want to keep playing over and over again.
MindSmack has developed FastMall, the world's only turn-by-turn navigation system for iPhone, iPad and iPod Touch that does not require GPS, WIFI or an Internet signal. Article in the NY Times about FastMall and mobile navigation can be found here
Also see the company site for FastMall The Operating System software platform that runs FastMall is called MapOS. Learn more at
MindSmack was awarded “Best Web Design Company” by TopSEOs.com for 16 months in a row.
Inc. Magazine's 2009 list of 500 "Entrepreneurial Superstars" included MindSmack.com at #257 Overall and #6 in the Media category.
The post-production arm of MindSmack is called MindSmack TV and has offices located in Times Square, New York City. MindSmack TV was incorporated in May 2008.
In July 2014, MindSmack launched the Smacktive app. Smacktive is a local meet-in-person app that helps people find others nearby to do activities with (free of cost and currently available in iOS). Smacktive's mission is to connect like-minded people who may not have met before, and to help people create meaningful friendships by doing things they love to do. Their slogan is "Find people nearby to do activities with".
History:
Smacktive was founded by Sam Feuer in 2013. It was available on the web online and was originally called Healthy Smack. In 2014, a mobile version was made and Smacktive became the official name. The app was in beta in July, 2014.
Media:
In October 2014 was featured on CNN Money and Forbes
Usability:
Smacktive app has many different features. Once a user creates an account, the user will create a status that tells people what they want to do. When a user creates a status, they put a hashtag before the activity, for example 'I want to go #bowling in NYC.' By creating a hashtag before the activity of choice, a user's activity will be listed.
Menu options are to find people or activities nearby, make you active, or "Smacktive", which will enable the user to let others nearby know that he/she wants to do something. There is a search function as well, allowing one to search by a person's name or an activity.
A user can also decide who to meet based on certain criteria such as gender, age and distance.
Team:
Sam Feuer - Founder and CEO Marcelo Moyano - CCO Vanessa Branco - CMO