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MillsporT
Millsport was one of the first sports marketing agencies in the United States. Founded in 1975 by James R. Millman, a 25-year-old event marketing executive with Philip Morris, Inc., Millsport gained notoriety and national prominence with its involvement in Olympic and NFL sponsorship in the 1990s by Visa, GTE, Pepsi, Frito-Lay and others.