What is "metrica"

Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.

The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM ( Consumer Generated Media).

Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company.