Wikipedia
Mekupelet
Mekupelet (English name: Chocolate Log) is a bar of thinly folded milk chocolate produced in Israel since 1935 by 'Elite' now a subdivision of the Strauss Group. The Hebrew name means "folded". It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.
Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the 'Magadim' factory of the Strauss Group.