MediaSmarts (formerly the Media Awareness Network) is a Canadian non-profit organization based in Ottawa that focuses on media literacy programs. In particular, the organization promotes critical thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by MediaSmarts have explored youth media consumption, such as television and internet use, as well as media issues. In recent years the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media.
The funding for MediaSmarts is primarily derived from private sector sponsors and Canadian Government grants. The group partnered with Microsoft and Bell Canada to produce web resources for teachers and parents to protect kids online. MediaSmarts has received a number of awards for its work, including an award from the Canadian Race Relations Foundation and several online awards for web-based content.