Wikipedia
Medallia provides Software-as-a-Service ( SaaS) Customer Experience Management ( CEM) and Enterprise Feedback Management ( EFM) software and services to hospitality, retail, financial services, high-tech, and business-to-business ( B2B) companies in the United States and internationally.
As part of a Customer Relationship Management ( CRM or Social CRM) program, Medallia’s cloud-based Customer Experience ( CX) software platform captures voice of the customer feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and delivers action workflows to executive, central and front-line teams for customer satisfaction, customer loyalty, Net Promoter scores and overall business performance.