What is "maximaphily"

n. A branch of philately involving the study and creation of ''maximum cards'', or postcards with the stamp placed on the picture side of the card where the stamp and card match or are in concordance.

Maximaphily is a branch of philately involving the study and creation of maximum cards. It is one of eleven classifications of philately recognised by the Fédération Internationale de Philatélie (FIP) and therefore has its own FIP Commission.

The FIP Maximaphily Commission holds a biennial conference on the subject, most recently in Lisbon in 2010.