What is "matrixx"

matrixx is a production company that specializes in feature film, television and online branded entertainment.The matrixx production offices are located in Santa Monica, California near MTV, Lionsgate, Yahoo! and Universal Music Group. The facility features DV and HD cameras, a green screen, plentiful online media storage, and state of the art editing and special effects hardware and software. The company is privately held and venture backed by Hollywood producer and entrepreneur Van Vandegrift.

Working in the fields of social media, branded entertainment and viral marketing, 2008 campaigns included the launch of the Warner Brothers film, Get Smart and New Line's Journey to the Center of the Earth.

The matrixx-produced Hollywood CeleBeauty web series featured extensive brand integrations and won the 2008 Telly Award.