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What is "mass-market"

Longman Dictionary of Contemporary English
mass-market
adjective
EXAMPLES FROM OTHER ENTRIES
▪ Crichton's novels are available in mass-market paperback editions.
EXAMPLES FROM CORPUS
▪ By bringing it out as an A-format, £4.99, mass-market paperback we hope to attract a much wider readership.
▪ Hardcover books can not be sold once they have been reprinted as mass-market paperbacks.
▪ Now Mr O'Gara has decided to go mass-market.
▪ Sayings of the Sufi poets show up in mass-market books, calendars and catalogues.
▪ So the idea of a mass-market paper for the Masses, rather than just the Concerned and Committed, began to surface.
▪ That automatically takes it out of the realm of a mass-market film to something more specialized.
▪ The first players also might miss the mass-market break-off retail price of $ 500.
▪ The snag in all this thinking was that most of the people involved knew little or nothing about producing mass-market newspapers.
Wiktionary
mass-market

a. Of or relating to a product that is produced in large numbers, and is designed to appeal to many different people

Usage examples of "mass-market".

Since it fell into a public domain document, any publisher could bring it out under any lurid cover it liked, softbound, hardbound, mass-market, or trade-size editions.

The giant magazine rack contained not only _People_, _Newsweek_, _Time_, _Good Housekeeping_, _Vogue_, and the usual mainstream mass-market periodicals, but such obscure specialized publications as _The Paris Review_, _The New England Journal of Medicine_, and _Orchid World_.

They lack the mass-market appeal inherent to hearsay accounts of an attractive woman's sex life and attempts to portray a career misogynist as a lost brother to the Scottsboro Boys, and until the blood-oozing interactive Oj.

There were baffled pleasures everywhere, whole topographies rearranged to make people react to a mass-market stimulus.