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Douglas Harper's Etymology Dictionary
Marshall plan

1947, named for its initiator, George C. Marshall (1880-1959), U.S. Secretary of State 1947-49.

Wikipedia
Marshall Plan

The Marshall Plan (officially the European Recovery Program, ERP) was an American initiative to aid Western Europe, in which the United States gave over $12 billion (approximately $120 billion in current dollar value as of June 2016) in economic support to help rebuild Western European economies after the end of World War II. The plan was in operation for four years beginning April 8, 1948. The goals of the United States were to rebuild war-devastated regions, remove trade barriers, modernize industry, make Europe prosperous again, and prevent the spread of communism. The Marshall Plan required a lessening of interstate barriers, a dropping of many regulations, and encouraged an increase in productivity, labour union membership, as well as the adoption of modern business procedures.

The Marshall Plan aid was divided amongst the participant states roughly on a per capita basis. A larger amount was given to the major industrial powers, as the prevailing opinion was that their resuscitation was essential for general European revival. Somewhat more aid per capita was also directed towards the Allied nations, with less for those that had been part of the Axis or remained neutral. The largest recipient of Marshall Plan money was the United Kingdom (receiving about 26% of the total), followed by France (18%) and West Germany (11%). Some 18 European countries received Plan benefits. Although offered participation, the Soviet Union refused Plan benefits, and also blocked benefits to Eastern Bloc countries, such as East Germany and Poland. The United States provided similar aid programs in Asia, but they were not called "Marshall Plan".

The initiative is named after Secretary of State George Marshall. The plan had bipartisan support in Washington, where the Republicans controlled Congress and the Democrats controlled the White House with Harry S. Truman as president. The Plan was largely the creation of State Department officials, especially William L. Clayton and George F. Kennan, with help from the Brookings Institution, as requested by Senator Arthur H. Vandenberg, chairman of the Senate Foreign Relations Committee. Marshall spoke of an urgent need to help the European recovery in his address at Harvard University in June 1947. The purpose of the Marshall Plan was to aid in the economic recovery of nations after WWII as well as to antagonize the Soviet Union. In order to combat the effects of the Marshall Plan, the USSR developed its own economic plan, known as the Molotov Plan.

The phrase "equivalent of the Marshall Plan" is often used to describe a proposed large-scale economic rescue program.

Usage examples of "marshall plan".

If this American Marshall Plan works, perhaps France will snap out of its funk.

Marshall Space Flight Center, and on the day the transfer was completed-with a speech to remind the locals that General Marshall had been a powerful soldier, a fine Secretary of State, the creator of the Marshall Plan, which had helped save Europe, and a winner of the Nobel Prize-Dieter and his engineers perfected their plans for the gigantic rocket which they had named Saturn I, suspecting that there would be many improved versions later: Saturns II, III, and who could predict how many more.

The Soviet Union has had its momentum halted by the Truman Doctrine, the Marshall Plan, NATO, and the Airlift.

But they also will not be excessively onerous, and we should not exaggerate them--we will not have to mount World War II and the Marshall Plan again.

Sixteen western European nations formed the Organization for European Economic Cooperation to coordinate the program formally known as the European Recovery Program, but more familiarly called the Marshall Plan.