Wikipedia
MarketTools
MarketTools was an internet-based market research company founded in 1997 that was acquired by MetrixLab in 2012 and now does business under the MetrixLab name. It provided various services which connected clients to consumer samples. The company helped clients to better understand their target customers through global market research driven by the MarketTools consumer network and facilitated by specialized web applications. The consumer panel included 2.4 million individuals, and its customer base includes 400+ of the Fortune 500.