What is "marketocracy"

Marketocracy Capital Management, is the investment advisor for the Marketocracy family of mutual funds and uses the research generated by Marketocracy Data Services. Marketocracy has recruited over 70,000 people to manage over 100,000 model portfolios at marketocracy.com that compete to become the best investors. For over 9 years they have tracked, analyzed, and evaluated their virtual trading activity and have accumulated a massive database; following over 10,000 stock positions at any one time and more than four million trades.

Marketocracy was mentioned in the book Wikinomics: How Mass Collaboration Changes Everything (ISBN 1591841933) The book explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology such as wikis to be successful.