What is "mamegoma"

is a series of seal characters created by the Japanese company San-X. The prefix mame, meaning bean in Japanese, is used to refer to miniature versions of things; the suffix goma is an abbreviation of gomafuazarashi, or sesame seed-mottled seal, which is the Japanese name for the spotted seal.

Mamegoma are available in a variety of different colors including, white, blue, pink, yellow, and black. The seals are often depicted as being small enough (12 cm, weighing around 200 g) to live in a common goldfish bowl, usually with a few ice cubes to keep the water nice and cool. They are also shown in advertisements and merchandise in bath tubs and relaxing on a wheel in a hamster cage among other activities.

The mamegoma characters are available as plush toys from UFO catcher machines. There are also many different products with the Mamegoma seals as a decoration, like stationery, calendars etc.