What is "mainbocher"

Mainbocher is a fashion label founded by the American couturier Main Rousseau Bocher (1890–1976), also known as Mainbocher. Established in 1929, the house of Mainbocher successfully operated in Paris (1929–1939) and then in New York (1940–1971). Although often pronounced "Man-bo-shay," the designer's name is correctly pronounced "Maine-Bocker."