What is "madbid"

MadBid is a Gamified eCommerce and online auction website registered under Marcandi Ltd. in the United Kingdom. Founded in 2008 by Juha Koski, Madhur Srivastava and Daniel Rovira. The company operates in ten European countries including the UK, Ireland, Spain and France, as well as the United States, Canada and Australia.

Skype founders' venture capital firm Atomico in 2010 invested over £4 million ($6 million) in funding for MadBid.