What is "macmall"

MacMall is a reseller of computers manufactured by Apple Inc., such as the MacBook and iMac, with an online store. They buy Apple products in bulk, which allows them to sell them at a volume discount, and are one of the only companies authorized by Apple Inc. to do so. They also sell accessories for other Apple products, like iPods and iPhones. MacMall is a wholly owned subsidiary of PC Mall, which is a NASDAQ traded company.