What is "lycamobile"

Lycamobile is a mobile virtual network operator (MVNO) operating in 20 countries worldwide: UK, Australia, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Hong Kong SAR, Tunisia, USA and Macedonia. The Lycamobile brand is distinct from the Lycatel brand and operates with different national corporate entities. Although there are some countries of overlap, Lycamobile and Lycatel do not necessarily operate in parallel. The bulk of Lycamobile revenue is generated from Lycamobile's SIM products for consumers.

Lycamobile sells international pay-as-you-go SIM cards to consumers wanting to make international telephone calls. An MVNO leases radio frequency from mobile phone network operators and it forms partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. Lycamobile states that its focus remains quality and affordable international calling for its customers. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share. In some instances, MNO partners of Lycamobile have been surprised by the actual growth rather than their own projected estimated growth of Lycamobile's products. In 2015 Lycamobile renewed a multi-year MVNO deal with O2

The Lycamobile brand concept was launched in 2005 with the first trading using the brand taking place in 2006. Its business structure is arranged to have local national private companies branded under licence as "Lycamobile" and operating exclusively in the particular country as either a MVNO provider or as the principal wholesaler of Lycamobile-branded products. The Lycamobile brand is owned by Pettigo Comércio Internacional, Limitada, a Portuguese holding company located in Madeira, Portugal.

Since its launch in the Netherlands in 2006, Lycamobile now has more than 14 million pay-as-you-go customers throughout all the countries it serves.