What is "luvah"

In the mythological writings of William Blake, Luvah is one of the four Zoas, who were created when Albion, the primordial man, was divided fourfold. He represents love, passion, and rebellious energy. His Emanation (female counterpart) is Vala; his fallen form is Orc. Throughout Blake's mythological system, he is opposed to Urizen, the representation of reason. He is also connected to Jesus, who takes upon his form as the being of love after Luvah falls and turns to a being of hate.