What is "lunchables"

Lunchables is a brand of food manufactured by Kraft Foods and was introduced to the U.S. market in 1988. They are marketed under the Oscar Mayer brand in the United States and formerly Dairylea in the United Kingdom. Many Lunchables products are produced at Kraft Foods, Inc.'s Fullerton factory in Fullerton, California, and are then distributed across the United States.