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Lufsig

Lufsig is a stuffed toy wolf sold at Swedish furniture chain IKEA. The toy, designed by German designer , is inspired by the fairy tale Little Red Riding Hood as a representation of the Big Bad Wolf. The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber".

In December 2013, the toy became a symbol of opposition to the Hong Kong government, after an incident during a town hall event where a Lufsig was thrown by a protester at Chief Executive CY Leung (who had been nicknamed "the wolf" by his critics). Following the incident (and the discovery that its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese), Lufsig experienced a surge in popularity, selling out at IKEA stores in Hong Kong, as well as in 11 out of 14 stores in mainland China.