What is "luckyme"

LuckyMe was part of a large multi-year, multi-strategy initiative by USA casino operator Harrah's Entertainment to enter all sectors of the United Kingdom gambling market.

In addition to the LuckyMe Internet offering, Harrah's simultaneously launched a highly publicized and promoted effort to win license approval from the UK government to build massive, USA-style casino resort destinations in government-selected locations such as Bristol, Manchester and Glasgow. At the same time, Harrah's also entered into a joint-venture with the large, successful UK bingo-hall operator Gala Bingo to together develop a number of smaller, regional bingo and casino gaming locations. Harrah's also entered negotiations with UK satellite-TV operator BSkyB to launch an interactive-television gambling channel.

In the end, only the LuckyMe initiative came to fruition, and that only for a few months.

LuckyMe is a United Kingdom-based record label and design studio specialising in the release of new electronic hip hop, pop, rock and underground dance music. Referred to as "one of the most innovative and prolific independent record labels of the decade" and acclaimed for “distinctive visual arts projects and collaborations”.