Wiktionary
loss leaders
n. (plural of loss leader English)
Usage examples of "loss leaders".
He began to ask his host a series of questions about returned copies, loss leaders, margins and alternative stock.
Dick Shenk had begun his career in the sixties as a scrappy documentary producer, back in the days when the news divisions were prestige loss leaders for the networks- autonomous, handsomely budgeted, and lavishly staffed.