What is "location, location, location"

phr. The most important thing to remember when looking for a house to buy is its location.

Location, Location, Location is a Channel 4 property programme, presented by Kirstie Allsopp and Phil Spencer and produced by IWC Media, part of the RDF Media Group. The reality show follows Allsopp and Spencer as they try to find the perfect home for a different set of buyers each week. It first aired in May 2000.

The 2007 series had a major revamp. The opening titles logo was changed and the format of the show altered. Instead of only one couple per week looking for a house in a town, two couples with different tastes look for a house in the same city with the presenters going back and forth to the different househunters. Each episode was extended to 60 minutes from the original 30. The first episode featured Glasgow and the second Sheffield.