What is "littlebits"

littleBits is a New York City-based startup that makes an open source library of modular electronics ( open-source electronics), which snap together with small magnets for prototyping and learning. The company’s goal is to democratize hardware the way software and printing have been democratized. The littleBits mission is to "put the power of electronics in the hands of everyone, and to break down complex technologies so that anyone can build, prototype, and invent." littleBits units are available in more than 70 countries and used in more than 2,000 schools. The company was named to CNN’s 10 Startups to Watch for 2013.