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The Collaborative International Dictionary
Lithospermum canescens

Puccoon \Puc*coon"\, n. [From the American Indian name.] (Bot.) Any one of several plants yielding a red pigment which is used by the North American Indians, as the bloodroot and two species of Lithospermum ( Lithospermum hirtum, and Lithospermum canescens); also, the pigment itself.

Wikipedia
Lithospermum canescens

Lithospermum canescens is a species of flowering plant known by the common name hoary puccoon. It is endemic to eastern North America. The plant has golden yellow flowers which bloom from April to May.