Wiktionary
link bait
n. 1 (context Internet marketing English) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral. 2 (context Internet marketing English) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.