What is "lincraft"

Lincraft is a retail chain in Australia that specialises in the sale of homewares, including crafts, material, and patterns. As of September 2014, it has 69 locations around Australia and New Zealand.

Lincraft (formerly Suzanne Silks) was nurtured by three generations of the Ross family before current owners John Maguire and Brian Swersky established Lincraft Australia in 2005. Lincraft was founded in 1938 by Leo Ross as a stall shop in Melbourne. In 2005, Lincraft was in receivership due to a slump in Christmas sales.

In 2010, the Australian Competition and Consumer Commission (ACCC) reported that Lincraft had sold imported bathrobes which failed to meet safety and labelling standards, but that they accepted Lincraft's efforts to prevent similar occurrences in the future.