What is "lifeproof"

Headquartered in San Diego, California, LifeProof is a consumer electronics accessory company acquired in 2013 by OtterBox. The company designs, manufactures, and markets cases that protect smartphone and tablet functionality and condition from water, snow, dirt, and shock. Their products include cases, flotation jacketing, belt clips, headphones, chargers, connectors, arm bands, bike mounts, and photography equipment.