What is "letterland"

Letterland is a synthetic phonics approach for teaching reading, writing and spelling to 3-8 year-olds. The Letterland characters transform plain black letter shapes into child-friendly pictograms and they all live in an imaginary place called Letterland. Simple stories about the Letterland characters, explain the full range of dry phonics facts so that children are motivated to listen, to think and to learn. These stories explain alphabet shapes, all 44 sounds of the English language, and many common spelling patterns.