What is "lendup"

LendUp is a direct lender that provides financial education and gamification for responsible lending behavior.

LendUp loans to customers that banks usually decline, giving borrowers with poor credit scores access to short term loans without hidden fees, rollovers, and high interest rates.

LendUp graduated out of the Y Combinator batch of 2012. It has received seed funding from Kleiner Perkins Caufield & Byers, Google Ventures and Andreessen Horowitz, among others.