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launch party

n. An event to coincide with the commercial release of a product

Wikipedia
Launch Party

"Launch Party" is the fifth and sixth episode of the fourth season of the American comedy television series The Office, and the show's fifty-eighth and fifty-ninth episode overall. The episode was written by Jennifer Celotta and directed by Ken Whittingham. It first aired in the United States on October 11, 2007 on NBC.

In this episode, Dunder Mifflin prepares for the launch of their new website. Dwight tries to outsell the website, Andy makes a move for Angela, and Michael kidnaps a pizza delivery boy ( Kevin McHale).

Usage examples of "launch party".

The Festival of Light is kind of like a launch party for the Mission of Purity.

The publisher was throwing a launch party at the Hay-Adams Hotel, across the park from the White House.

But, tonight, it was closed to the public so that Sate International could have its TransRim CyberNet launch party.

For in the fullness of time, which in his case filled to the brim within six months, I found myself attending the launch party for his biography of P.

For in the fullness of time, which in his case filled to the brim within six months, I found myself attending the launch party for his “.

I think I learned more about journalism at your launch party than I could learn from ten years in college.

He had been only nine at the time, but his mother had taken him to Uncle Cubby's grand compound on the Jersey shore for the launch party.

Wetherall's private little launch party was going to be live on the net, very shortly.