What is "lalaloopsy"

Lalaloopsy is an American line of plastic rag dolls from MGA Entertainment. They were originally released in 2010 as Bitty Buttons, but the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In 2012 and 2013, Lalaloopsy TV specials and TV series began airing on Nick Jr.

Lalaloopsy is an American children's television series based on the Lalaloopsy dolls from MGA Entertainment. The series was ordered on February 11, 2013 for a spring 2013 premiere. The series debuted on March 29, 2013 on Nickelodeon, but it was later moved to Nick Jr.. It follows a group of dolls and their adventures in Lalaloopsy Land. A new Lalaloopsy animated series, which is a musical, will be available on Netflix on Fall 2016.